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The Eko model works on the fundamental premise of giving everyone a bank account.
Eko is building a low cost financial services infrastructure to increase the reach of financial institutions to the un-banked and to democratize financial services for the un-banked in urban as well as rural areas: powered by innovation and technology.
Eko is leveraging existing distribution networks, existing behaviour and interaction mechanisms to ensure barriers for adoption are very low. The endeavour is to build a rapidly scalable model by addressing the challenges of the existing models and by using mobile technology to help bring down significantly the network cost.
The Eko system, we believe is tuned to the needs of the target segment of providing secure, simple and convenient financial services in a cost - effective and scalable manner.
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Meet Salim! Proud father of 3 children, fruit seller by profession, Salim saves Rs. 20-30 every day in his first bank account, his Eko account. Its Ekoing for him/-!!
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